SAMSUNG Raemian Transportation
The space is where visitors experience the house brand named Raemian. Contents, clients want to deliver to visitors, are mainly about the landscape and the natural environment.
We imagined that it would be nice if we looked around the landscape by a kind of teleporting machine, and we brought motivation from an elevator which is located in apartments of Raemian. When people enter a sort of virtual experience space, they can have a look the landscape of actual apartments, and listen to experience story by existing tenants. It causes publicity effect that clients are able to give a sense of trust to visitors. A structure installed on the ceiling provides activities of real time conversation with consumers through MMS, and so on. It was designed to have a comfortable atmosphere through natural materials. And each digital contents deliver brand messages of that animals are the human companions, and Samsung Life and customers are companions as well.
