SAMSUNG Raemian POP UP HOUSE
Exhibition
Korea
고객의 행태와 장소에 맞추어 탄력적으로 대응할 수 있는 이동형 홍보 체험 공간
자동 유압시스템, 자가 발전기를 탑재하여 설치/ 철거/ 이동을 용이하게 함
“Mobile experience space” is that the pop-up store, which is he latest marketing trend, is applied to a small truck.
As an appropriate solution for consumer behaviours, which are difficult to predict due to advances in science communications (the Web, SNS, mobile devices, etc.), it overcomes the limitations of time and space by reacting quickly to where it is in demand, and it is used as a strong marketing tool itself.
