SAMSUNG Smart Stadium

Exhibition

Korea

“Smart Stadium” is a Samsung pavilion installed for “IAAF World Championships Daegu”

As a smart player, visitors can enjoy track and field meet in a whole new way with the advanced products of Samsung. We created the environment visitors can concentrate on those contents through interworking between visitors and their own character, and made contents of experience spread via SNS, etc.

Samsung could make visitors naturally experience products, and used the space as a viral marketing tool.